Hanna Grabowska (PL)
Design for food products visual information system
B.A. project
Academy of Fine Arts in Katowice
Jacek Mrowczyk
In 2016 new EU laws will require nutrition labeling for all pre‑packaged food and drink. Labels will provide information on the energy value of 6 nutrients; fat, saturates, carbohydrate, sugars, protein and salt – in this order, and expressed per 100 g or per 100 ml of product. The goal is to provide consistent, easy‑to‑understand, information across all food products. With requirements in place, a new universal graphic visualization for this nutritional information still needs to be developed.
The uniform system designed by Grabowska is a simple icon based on a circular column graph – a bar diagram with rays fanning outward from the center. At a glance, black bars show us the nutrient content per 100 g portion, while black dashes show us the relationship to recommended daily intake. Grabowska intentionally chose the circular column graph as the most economical way to use the limited space normally allocated on packaging for such charts and graphs.
The designer has also put forward apps for mobile devices meant to motivate healthy eating, empower shoppers to make informed choices and monitor the nutritional value of the foods they prepare.