Distinctive imagery of the packaging, clear sense of the product, and properly selected technology are what makes for an effective visual design. The author of this work had all that in his mind while creating these beer labels. Six characteristic fonts, attention to detail, careful composition, great choice of paper in terms of structure, thickness, and volume, and, last but not least, perfectly suited and efficient technology of letterpress printing – they all created a successful image for the brewery. This project shows that students’ works can be of really high and professional quality. The ultimate addressee of this project is the user – a beer lover who wants to cherish the taste of the beverage, holding a unique and aesthetic bottle in his or her hand.