The author of this project has opened a microbrewery which produces untypical, niche kinds of beer, brewed in single batches. He has gone through the whole of this complicated process – from branding and marketing strategy to bottling and labelling. Trying to find the most cost-efficient visual solutions for his brand, he decided to use tape and strips with the Roobert and Reckless typefaces designed by Displaay Type Foundry. The characteristic typography has added a strong visual touch to the bottles, and the simple way of creating the labels let derive numerous variations of the names of the new craft beers. This diploma project aspires to become a travelling microbrewery.