Rudolf Vychovalý (SK)
Money Heaven
M.A. project
University of Tomas Bata in Zlín
ArtD. Pavel Noga
In this project, the author has designed the discography of the fictional music band Money Heaven from Canada. He has created the logo for the experimental/psychedelic rock band, referring to the euro currency sign, along with a series of promotional materials accompanying their albums and tours. He has built up the identity of the band, creating individual visuals for each of their five albums, which illustrate not only their gradual musical development but also the changes in their graphic language. While working on the CD covers, he focused on experimenting with paper thickness and texture as well as the box form: one of the goals of the project is to emphasise the importance of hard copies of music CDs in the times of the streaming media domination.