Itthon has been created in cooperation with local craftspeople and makers from the town of Ada in Serbia. In the project, local values and know-how are combined with the tools of modern design. Apart from offering financial support to the creators, the brand has a positive impact on the creation of social bonds, for instance, by establishing contact networks necessary to produce particular objects. The brand embraces a variety of high-quality objects, normally issued in limited editions, often very unique, made of local materials: seating units, boxes, plates, vases, candle holders, and rolling pins. All of them are outcomes of the designer’s meeting with the power of local values.