The illustrated book presents the world of fashion in the first four decades of the 20th century. The author’s goal is to challenge common stereotypes in this area. The book shows that fashion cannot be reduced to the issue of consumerism and blind trend following – on the contrary, fashion can also be a message, a manifesto, and a mirror to society. The designer concentrates on how fashion reflects the zeitgeist by analysing particular clothing items and social conventions. Readers get an insight into the wardrobes from one hundred years ago and how those changed over time, alongside the shifting public mood. The hardback publication with a folded dust jacket is like a map of fashion profiles from the discussed period.