2010 saw the premiere of the documentary film How Much Does Your Building Weigh, Mr. Foster? by Norberto López-Amado and Carlos Carcas, devoted to the work of one of the greatest contemporary architects – Sir Norman Foster. The film was made over the course of two years; it presents Foster’s most well-known designs (the re-construction of the Reichstag, the Beijing airport, or the highest bridge in Millau, France). The film inspired this student to put forward a new promotional strategy, or even, perhaps, a tribute to the artist (the official poster presents his portrait). She has suggested a three-dimensional typographic installation. The letter models allude to Foster’s construction solutions. The repeating squares and triangles bring to mind the Hearst Tower buildings in New York, the headquarters of Ernst & Young in Amsterdam, or London’s Gherkin Tower. The paper letter models provide a point of departure for creating an alternate typographical poster to promote the documentary film.