International Design Review

Graduation
Projects / 2017

2010
author
Kateŕina Jiroutová (CZ)
title
“White Tit” Birdfeeder Design
degree
B.A. project
school
Jan Evangelista Purkyně University in Ústí nad Labem
supervisor
Doc.ak.soch. Pavel Jarkovský
The condition of the natural environment has improved significantly since 1989, and rare species of birds have returned to the Czech landscape. The thoughtless suburbanization of the Czech Republic and all its associated processes, however, are presently leading to a drop in bird populations. Over the past 30 years, their number has decreased by over 10 million. Kateřina Jiroutová’s BA work is devoted to birdfeeders, a staple part of Czech culture. Since the 1990s, however, they have slowly begun disappearing from balconies, parks, and gardens. The designer has come up with two kinds of hanging feeders, with an emphasis not only on their function, but on their aesthetic as well. One type holds wet feed, another dry. Both combine wood and porcelain decoration. These original feeders are unlikely to prompt an explosion in the bird population, but they may just cause a change in young people’s attitudes toward the natural environment.