International Design Review

Graduation
Projects / 2017

2015
author
Aleksandra Zajdel (PL)
title
Design of Selected Visual Information Components for the Botanical Garden of the Jagiellonian University in Kraków
degree
B.A. project
e-mail
school
Academy of Fine Arts in Kraków
supervisor
Prof. Władysław Pluta
This straightforward BA project provides no innovations, nor even the slightest trace of formal experimentation. It is simply an apt identity for a branch of the university that need not especially court visitors or compete on the market. The idea involves joining black plates with “scientific” monospace script and illustrations drawn i.a. from old botanical atlases. The information on the plants (individual specimens, groups, families) makes for a visual key that splendidly replaces a logo, and which could inspire attractive promotional materials. This is all – but it’s quite a lot.