The Greater Budapest project implemented in the capital of Hungary 70 years ago was meant to expand the area of the city by merging it with the suburban settlements, villages, and towns. In the new visual identity created for the city, every district which forms today’s Budapest is represented by a special visual motif. The images reflect the characteristics of a given area but they have been designed from scratch, in very abstract shapes. Every motif is based on nine pictograms which refer to the region’s history, industry, public transport, architecture, inhabitants, sports, emblems, specific local features, and geographical location. Together, they express the nature of modern Budapest. The project and its applications are presented in detail in a 160-page long brand book.