2019
author
Katarzyna Olejarczyk (PL)
title
INTERFERENCE – Visual Identity Redesign
degree
B.A. project
e-mail
school
Academy of Fine Arts in Katowice
supervisor
dr Marcin Nowrotek
This is a project of visual identity for an event, comprising a series of animated commercials along with printed materials such as posters, books, booklets, leaflets, and postcards. The visual story revolves around the title Interference – intrusion, intervention, disturbance, and disruption. It combines the 3D and 2D aesthetics with interpretations of movement and dynamics, with the use of abstract language. The event is divided into six sections, each represented individually. The prints provide information about the artists, art installations, lectures, and workshops. The phenomenon of luminescence has been used in the project to highlight and light up the materials and make them glow in the dark.