The book is a form of experiment, based on the author’s illustrations. It shows the whole design process, from coming up with an idea to setting a book manually. The author presents stories, anecdotes, and legends from the world of football to depict the key values of this sport discipline, when it still had a positive impact on the lives, culture, and problems of both fans and people who were completely unrelated to it. The publication contains stories about Forest Green Rovers – the world’s first vegan club; Maradona who had never been; clubs owned by fans; and the world’s smallest league. The book is divided into three chapters: Society, Money, and Art. Each section comprises a selection of press-like illustrated stories, written in English.