The designer’s ambitious plan was to create a system to standardize air ship markings. The work includes four styles of the Bleriot typeface, and a computer program design to apply license plates to various types of airplanes. Italics – left- and right‑slanting – are not merely mechanically oblique variants of the basic typeface. Their glyphs have been treated with a great deal of attention to form and character (e.g. the letter e was executed differently in either variant). The geometric construction is characteristic. Legibility from a distance was essential to the designer, especially in the uppercase inscriptions used for the license plates. As he himself states, “the design is meant to open a discussion on the state of graphic design in such a hermetic field as aviation.”