The most important thing about creating a visual identity system is choosing a proper and easy‑to‑understand visual language. Another crucial aspect is the open structure of the system which makes it possible to add new unconventional elements to it. The visual identity system made for WROCLOVE DESIGN III International Festival of Good Projects meets all those conditions. The project has also another significant advantage: the author has not limited herself to one medium. She has shown that the system offers a lot of possibilities of modification and that each sticker can look different. She has proven that in a graphic designer’s work it is essential to understand various formats and proportions; e.g. the difference between a badge and a brochure, preserving a consistent style of all the elements of the structure.