International Design Review

Graduation
Projects / 2017

2012
author
Klára Balázs (HU)
title
JAT Project
degree
M.A. project
e-mail
school
Moholy Nagy University of Art and Design in Budapest
supervisor
Zsótér László
The subject of Klára Balázs’ graduation project is the visualization of data obtained from sociological research in a region of Budapest known for its social problems, conducted within the framework of a larger project financed by the European Union.
The project to revitalize eight houses in the Ferencváros district (known as JAT, named after the Hungarian poet József Attila) began with gathering information on the inhabitants’ social ties, living conditions, and socio‑cultural heritage. The designer’s aim was to catalogue the information and create an Internet presentation on the restoration of this part of town, in its broadest definition. Conscious of the vital role clear communication plays in the whole revitalization process she translated the selected data into legible visual language. Even before we appreciated the designer’s responsible approach, the aesthetic virtues of her solution caught our eye.

www.balazsklari.hu