The goal of the project is to prepare the students of all programmes at the Academy of Fine Arts in Gdańsk for their professional lives and help them take the first steps in their careers. The visual identity system comprises a logotype, key visual, online promotional materials, brand merch, and prints. The designer started out by conducting user research in the academic community, involving both the current students and graduates. The system is aimed at promoting students and art schools through a regularly updated and extended portfolio of all the studios and workshops at the Academy. The idea of a student promotion and professional onboarding project is a major innovation in the Polish context. The pilot project was showcased as a festival. During the event, art and design specialists talked about various subjects related to their real-life professional experience.