The project makes it easier to find one’s way at university in the first months of studying, which may be of particular help for Erasmus students. The mobile app in the form of a digital memory game offers information about the majors, studios, and staff, employing elements of the communication system of the university buildings. The users can see what the professors look like and what activities they offer in their classes. ZOOMPRUM combines the physical world with digital contents. The project is based on a non-traditional information medium – a card game combined with an application, which can also serve as an interactive communication system in the UMPRUM buildings.