This project aims to provide a visual identity for the designer’s own company, Papíři, which produces paper products to compete with the often boring and banal materials that fill our market. The resulting series of products features a graphic concept based on origami, a paper plane motif. The catalog includes fliers, notepads, sketchbooks, and file binders, partly handmade with traditional bookbinding techniques. The designer carried the idea through all the way, even creating a web site and an e‑shop. The complex approach is also noteworthy, as the student took the production into her own hands – from the idea to the execution, sales, and distribution. We wish her success.