International Design Review

Graduation
Projects / 2017

2013
author
Sára Gulyás (HU)
title
Pikkpack‑Egy footwear collection
degree
M.A. project
e-mail
school
Moholy‑Nagy University of Art and Design in Budapest
supervisor
Bráda Judit
Specializing in footwear design, Sára Gulyás has made innovative use of the old Hungarian tradition of sewing bocskorok – slippers from a single piece of leather. Pikkpack is not just a design for comfortable and original shoes, it is a concept that lets you make them yourself. The flat package contains all the pieces you need: a pattern made of high‑grade leather, in a wide range of colors, and accessories – the characteristic color laces. The designer has personalized the process, encouraging and ­involving the users to make their own shoes with care for the environment; there is a minimal use of materials for the product and its packaging. This humble, yet very popular MA project is rounded off with a graphic design for the brand, and an Internet campaign with a film.